Here you can find some highlights of my most recent academic research or professional experience on the topics of digital transformation.
As illustrated in my book “The Future of Digital Business Innovation: Trends and Practices”, the authors of malware attacks are very creative in manipulating susceptibility in desktop and server operating systems, avoiding detection by antivirus software and other complex security mechanisms used by corporate organizations.
In an increasingly tumultuous technological environment, new ideas are being found by creating abstractions and correlating emerging phenomena through a corporate reading: the intersection between machine learning and IoT is creating the need for new ways of organizing and understanding data, especially those coming from connected sensors and devices.
Already in 2015, in my book “Trends and Challenge in Digital Business Innovation”, (Springer International, 2014, Chapter 6 – NeuroIS), I identified and investigated a promising business phenomenon suggested by digital technologies: Neuro-Marketing. I analysed its potential, possible benefits and challenges for businesses.
To date, this is certainly one of the most innovative phenomena on the digital technology scene.
Neuromarketing tools are in fact becoming increasingly accessible with many concrete proposals and applications in the business and an increased concentration of investment and research.